MATERIAL REQUIREMENTS
BW and 4-Color: Digital format: Minimum of 300 dpi. Color key should accompany four-color artwork. (see Graphic Requirements)
Material closing date is the 1st of the month preceding cover date of publication. Copy/artwork requiring processing or design work must be received one week
earlier than regular material closing date.
GRAPHIC REQUIREMENTS
We use Macintosh platforms only. Any files sent must be compatible with our systems. Please include all art files, such as TIFF and/or EPS, on your CD. Photoshop files should be saved as TIFF or EPS, not JPEG. PDF files are preferred over all. Please include all screen AND printer fonts used.
Preferred Formats
QuarkXpress, Adobe Photoshop, Adobe Illustrator.
CD or Electronic files. Please call for latest version in use.
Over the internet: Send files to editor@backroadsusa.com
Stuff all files for quicker transmission, and remember to include all fonts, artwork and files, along with a faxed copy of the ad as it should appear. Please fax ad copy to (973) 948-0823.
Color ads should be accompanied by a color printout if possible. Please mail CD and color key to our office as per deadlines set. Call for overnight shipping address.
DEADLINES AND PRODUCTION SERVICES
Deadline for advertising is the 1st of the month preceding
publication date for space reservation and material.
Backroads’ Art Department can create an ad for you. If you don’t have the capabilities to make a camera-ready piece, give us your information along with any original artwork (logos, photos, etc.) and we’ll do the rest. Deadline for in-house ad work is the 1st of the month. There is no additional charge for ads created for use exclusively in Backroads.
If you need an ad created for another purpose, or if the ad is to be used in additional publications, there will be additional costs. Please call for price quotes.
CONTRACT AND COPY REGULATIONS
Advertiser and advertising agencies assume liability for all content (including text and illustrations) of advertisements printed; they also assume responsibility for all claims arising against any expense or loss suffered by reason of such claims. Submission of an insertion constitutes an acceptance of our rate card terms.
Acceptance of advertising is at publisher’s discretion. All copy and art is subject to publisher’s approval. Cancellations or changes in orders are not accepted after material closing dates.
Published rates are non-commissionable and net due within 30 days of invoice date. First issue advertising for new accounts is due and payable before the first ad runs.
Advertisers using different number of ads than contracted for within their contract period will be short rated or credited
FEATURE SPONSORSHIPS
Feature sponsorship offers the opportunity to have your product, company or dealership associated with the monthly columns in Backroads. Each month,
the Great All American Diner Run, Big City Getaway, Mysterious America,
We’re Outta Here or Upcoming Events can be brought to our readers with
your name attached.
Featured Sponsorship Includes
Logo as Corporate Sponsor of Feature Column
Advertising Banner across bottom of page
1/2 Page ad in magazine
Pricing Structure for Feature Columns
$550 per month; Contract required.
Pricing Structure for Upcoming Events
$1000 per month; Contract required.
Upcoming Events is comprised of at least a two-page spread, with logo to go at the top of each page, banner advertisement on bottom of pages, and 1/2 page ad in magazine.
